“We consider DSG to be an active driver in expanding the usage of digital impression technology. “We are very excited about DSG’s digital impression program for CEREC and CEREC AC Connect users,” remarked Norbert Ulmer, Director of Laboratory CAD/CAM for Sirona. “Providing CEREC milling capabilities and including the CEREC AC Connect in our rebate and placement programs are services we offer to help achieve that goal.” “Our goal at DSG is to provide services that help make our lab customers successful,” according to Buddy Pickle, Dental Services Group CEO. Interested parties simply commit to a certain amount of incremental annual lab work with DSG, and DSG will cover the cost of the scanner. In addition, DSG created a Placement Program for dental professionals interested in having a CEREC AC Connect placed in their practice with no up-front costs. The program is based on incremental business done with DSG. Rebates range in size based on monthly DSG lab bills, and can cover all financing costs, service contracts, and provide savings on restorations at the highest level. Rebates are issued in the form of laboratory credits, and are applied to the user’s DSG lab invoice. Both new and existing CEREC AC Connect users who choose to use Dental Services Group for any laboratory needs will earn a generous rebate to help cover the cost of their CEREC AC Connect digital impression system. Charlotte, NC (November 30, 2011) – Sirona Dental Systems, LLC announced today that Dental Services Group™ (DSG), a network of 25 North American laboratories, is now providing CEREC® and CEREC® AC Connect users with an attractive rebate and placement program.